Buy viral change by herrero leandro from waterstones today. Lasting change in the modern organization has less to do with massive communication to all programmes and more with the creation of an internal epidemic of success led by a small number of nonnegotiable behaviours. A flipping point in the trend for adopting absurd management ideas needs to be reached. The alternative to slow, painful and unsuccessful management of change in organizations isbn. Viral change companies across the world work with clients to create fast and sustainable change. Under certain conditions, a small set of behaviours has the power to create significant and sustainable change in the organization. Understanding how social, behavioural infection works is the basis for the orchestration of any epidemic of success, be it a successful change inside a firm or a countersocial epidemic to tackle. In his latest book, imaginatively titled homo imitans. But i believe it is important to have the desired behaviours already in the organisation to ensure the introduction of a new. In his previous book, viral changetm, leandro herrero described how a small set of behaviours, spread by a small number of people could create sustainable change. Contact all american speakers bureau to inquire about speaking fees and availability, and book the best keynote speaker for your next event. The 15 key viral change principles leandro herrero. The alternative to slow, painful and unsuccessful management of change in organisations 2nd revised edition by leandro herrero isbn. Jayne leads designing and implementation programmes with particular emphasis on the individual and group journey of the people involved, whilst executing large behavioural and cultural change projects, and social movements.
Viral change must not be a formally labelled change management programme 9. Apr 25, 2011 the spread of behaviours is also viral in nature. This book will appeal to anybody interested in social change, with particular emphasis on how viral change works inside and organisation. Viral change by herrero leandro, 9781905776054, available at book depository with free delivery worldwide. Leandro herrero expert with the chalfont project ltd. Ive just finished reading an excellent book on organizational change, viral change, written by leandro herrero. This statement crucial to understanding the type of management of change that i have labelled viral change 1 is.
Homo imitans the art of social infection viral change in. An excerpt from the book homo imitans by leandro herrero. Viral change is neither topdown nor strictly speaking bottomup, but multicentric and distributed across the organisation. Nov 05, 2007 leandro herrero debunks these organizational change myths and provides a new model for rapid, significant cultural change in his groundbreaking book viral change. The alternative to slow, painful and unsuccessful management of change in organisations 2nd ed. The good news is that kierons response to the book was very similar to my own in kierons words, it rocked his world. Viral change is now more than ever the managers handbook on how to create sustainable change in organizations. Viral change is a way to create large scale change in organizations and society by the combined power of non negotiable behaviours, peer to peer influence, informal social networks, stories and. Cultural change is a painful, longterm process with no shortterm results viral changetm provides.
It asks us to use more rigour and critical thinking in how we use assumptions and management practices that were created ages ago. The second edition in 2008, was followed by homo imitans. Image the 15 key viral change principles leandro herrero. A brief look at leandro herreros latest thoughts on his viral change tm approach to orchestrated social change early in 2008, i set out my thoughts on leandro herreros book viral change tm. Leandro herrero changing the way we think about change pdf slideshow only. It should be clear by now that while world i is a conveyor of important and vital messages that play an imperative role in raising awareness. Viral change global llp company page shaping tomorrows organizations today. Early in 2008, i set out my thoughts on leandro herreros book viral change tm. Large scale behavioural change world communication. Viral change herrero leandro haftad 9781905776054 bokus.
He pioneered viral change, an unconventional and very successful change management methodology and leads the viral change global network of companies. Viral change large scale behavioural and cultural change. Trained by leandro herrero, jayne works on viral change and other practices of the chalfont project. Understanding how social, behavioural infection works is the basis for the orchestration of any social epidemic of success. In this book, leandro herrero addresses viral change in action, showing that the more primal homo imitans is still a powerful force. Leandro herrero the chalfont project ltd viral change global l. Viral changetm provides a completely different framework for change. Leandro herrero chief organization architect, ceo the.
When we change the processsystem, people will change their behaviour. Viral change tm provides a completely different framework for change. Most conventional change management programmes fail. Much though not all of his thesis on how change happens resonates with my own informal coalitions view of organizational dynamics. It should be clear by now that while world i is a conveyor of important and vital messages that play an imperative role in raising awareness, educating, establishing rules of the game and engaging minds and hearts, it is world ii where the real cultural change takes place. Cultural change is a painful, longterm process with no shortterm results viral.
Viral changetm is faster, far more effective, potentially more inclusive and certainly long lasting. Jun 20, 2014 an excerpt from the book homo imitans by leandro herrero. All companies are part of the viral change global network. Biography and booking information for leandro herrero, best selling author. We published the book of the same title, viral change, in 2006, when most official change management was still top down, mechanistic and based upon a series of steps. He is the author of several books on the subject of leadership and the management of change, including homo imitans, viral change, disruptive ideas, new leaders wanted and.
Borsen, danish business newspaper and online video approx 15 minutes. Jul 08, 2011 viral change is a way to create large scale change in organizations and society by the combined power of non negotiable behaviours, peer to peer influence, informal social networks, stories and. This book describes how micro and macrosocial change can be designed and put into action. In his new book, the author now addresses viral change in action, showing that the more primal homo imitans is still. Other books by leandro herrero homo imitans is a practitioners book, part of a family of books. A brief look at leandro herreros latest thoughts on his viral change tm approach to orchestrated social change. Homo imitans is the new book by leandro herrero, author of viral change. I recently took a fresh look at leandro herreros book, viral change, in which he highlights the fact that behaviours are commonly misplaced and thus new processes and systems do not create a sustainable culture change. Jun 04, 2008 i recently finished reading leandro herreros superb book, viral change. An introduction to viral change the chalfont project. The chalfont project your organizational architects. Leandro herrero change management expert speaker by promotivate.
Leandro herrero has pioneered the concept of viral change an innovative approach to creating large scale behavioral and cultural change in complex organizations. It is based on recent discoveries across disciplines such as network and behavioural sciences. Leandro herrero debunks these organizational change myths and provides a new model for rapid, significant cultural change in his groundbreaking book viral change. Leandro is an architect of organizations who focuses on organization change orchestrating large scale, grassroots, and behavior change, culture, leadership, and innovation as he champions. Viral change is a way to create large scale change in organizations and society by the combined power of non negotiable behaviours, peer to peer. Cultural change is a painful, longterm process with no shortterm results viral change tm provides. Leandro herrero on the management of change youtube. I recently finished reading leandro herreros superb book, viral change. Viral change orchestrates large scale behavioural and cultural change in organizations and society. Since change is constantly present in any organisation, this book will appeal to people at different levels of management or leadership. This is mainly due to the fact that they are often based on wrong assumptions such as. Leandro herrero, author of viral change, explains his view on the management of change in organizations. In this followup book, the author suggests a menu of 10 structures, 10 processes and 10 behaviours that have the power to. The alternative to slow, painful and unsuccessful management of change in organizations isbn 9781905776016, meetingminds, 2006.
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